beginners guide to SEO

“How do I learn enough SEO to maybe just do a bit of work on my own website and demonstrate enough knowledge to increase my chances of bagging a junior role?” During our recent round of recruitment at Tecmark, we…

facebook billboard

So many people have been fired over Facebook that the Huffington Post has a page dedicated to compiling all its stories about employees falling foul of their own Facebook fails. Some unfortunate Facebook users have been evicted because of their…

katie hopkins this morning

I never catch This Morning. I’m at work when it’s on and, unless Kerry Katona is slurring her way through an interview, it’s not often controversial enough to lead to Youtube clips making their way onto my Facebook or Twitter streams. But…

things I learnt from Man of Steel

So, last night I accompanied my other half to the Odeon to watch Man of Steel. Superman isn’t my thing at all. And neither is going to the cinema to see stuff I know I won’t like. But Despicable Me 2 is coming…

Pinterest is Drunk... and Other Google Suggestions About Popular Social Networks

I’m a self-confessed Google fan. I’ve also got the sense of humour of a juvenile, which explains why I find funny Google Search Suggest screenshots as side-splittingly hilarious as I do. Don’t worry – for my next trick, I’ll be…

bad content

Ouch. Granted, it’s a few months old (published in September 2012) but still recent enough that the author really ought to know better. The guilty publisher? So go off and read this amazing piece of content. A sure fire way…

I LOVE Paddy Power's Social Media Activity....But I Bet with William Hill

I love social media. I also love a little flutter on the football on a weekend. I’m a self-confessed fan of Paddy Power’s social media activity in particular. The Facebook page is always witty, always timely, always attracting huge volumes of…

SEO tools SMX London

I had a great time at SMX London last week. We met some great people, enjoyed some awesome talks and I took part in a panel on SEO tools. Here’s the deck and a summary. As a non-coder and someone…

'Made to Stick' by Chip and Dan Heath

SEO is evolving. We all know this. It’s becoming more and more reliant upon traditional marketing values. And at the centre of all this: content. Big, fat, awesome, amazing, brilliant, useful, imaginative, thought provoking content that offers some value to…

Setting Up a Local PPC Campaign - The Basics

There’s a growing knowledge amongst smaller businesses about online marketing channels in general this includes PPC advertising. The misconceptions about this type of advertising being limited to multi nationals and big businesses with massive marketing budgets are falling away are more…

enthusiasm quote

When I first started working agency side in SEO, I was over the moon with how much I was learning. I was working at Tecmark in a team led by one of the best SEO brains I’ve ever had the…

margaret thatcher

She might not be popular. Well, where I’m from she’s definitely not popular. Nor is she popular in the North East or in Wales where she crippled the economy with the closure of the mines. But whether or not you…

barcelona's away kit according to twitter

Someone on Twitter is always thinking something you’re thinking. And someone has always managed to articulate something you’re thinking in a far wittier and cleverer way than you have. So when I turned the telly on to watch Paris Saint…

smxlondon

SMX London is just around the corner! It will take place on May 15th and 16th at the same London venue as last year – Stamford Bridge Football Club. This was my favourite conference of last year. As an attendee,…

stop making excuses

In SEO, when things go wrong, we have the job of diagnosing why. And even if whatever went wrong was genuinely out of your control, your response to it is NOT. We’re all guilty of making excuses when things don’t…