Freedman and Fraser billboard experiment drive safely

Freedman and Fraser: Compliance Without Pressure (The Billboard Experiment)

I’ve been reading Cialdini’s Influence – The Psychology of Persuasion. It’s the marketer in me reading it (but I do also like getting my own way so I totally see benefits out of work for this too ;-)). One of the studies…

Challenge Your Broadband Campaign

Challenge Your Broadband…

Virgin Media has become the latest brand to use its TV ads to push potential customers to the search engines. The broadband giant is, like others have done in the past, actually telling viewers to find them using non-brand searches….

paddy power ambush marketing?

Ad Campaigns that Have Probably P***ed off the Olympics Committee

The London Olympics committee have come under fire about the stringent branding rules. And where there are tough rules, there’s always someone looking to skirt them or disregard them altogether. Recently, there have been some ad campaigns that have raised…