This is my content marketing blog, where I post guides. how tos, tool round ups and examples of some of the best content marketing I’ve seen in the wild.
Content marketing is the buzzword of the moment but is nothing new. From the Jell-o recipe books and the Michelin guides of the early 1900s, to the multi million pound digital interactive content campaigns brands are investing in today, this is where I talk about all things content.
As someone with a background in copywriting and a career in SEO, content marketing’s application in search channels in particular is incredibly interesting to me. And in my day job, I use content to hit my client’s marketing goals daily. So here I’ll pen my thoughts on content marketing in the UK and globally, as well as share how to posts, guides, lessons from the day job, examples and tools.
And if you have something to say and would like write a guest post or feature about content marketing, give me a shout over on Twitter.