google analytics what is bounce rate?

Google Analytics: What is Bounce Rate?

According to Avinash Kaushik, bounce rate is the “simply powerful metric.” It’s available on the default Google Analytics metrics and is frequently used as one means to measure how users interact with your website. But what exactly is bounce rate?…

google analytics tips

How to See Smartphone Only Traffic in Google Analytics

The most infuriating thing about Google Analytics in terms of viewing mobile traffic is the inclusion of tablet data by default. Tablet traffic is a whole different ball game to smartphone traffic and having the two grouped rarely makes sense!…

attribution modelling resources

Attribution Modelling: 12 Must Read Resources

Featured image credit: Tecmark. One of the key announcements at Google’s October 2012 Analytics Summit was that the Attribution Modelling Tool that was previously available to Premium Analytics users only, is to be made available to all users. Cue my early access…