Cadbury tv ad yes sir i can boogie

It’s No Drumming Gorilla, but I do Love that New Cadbury Ad…

I found myself singing Baccara’s, ‘Yes Sir, I Can Boogie,’ in the shower this morning. I put this down to one of two things. I’m either having flashbacks to my childhood and images of my Mother dancing around the living…

matt cutts on facebook and twitter signals

Matt Cutts, Twitter, Facebook and their Effect on Rankings

Matt Cutts is on fire this week, sending SEOs into a frenzy over guest posts and now reiterating in a Webmaster Video that Google doesn’t use Facebook or Twitter signals to rank pages. So just close those Facebook and Twitter…

if i didnt work in seo

If I Didn’t Work in SEO….

I love my job (most days). SEO (or ‘inbound marketing’ or ‘organic performance marketing’ or whatever else people call it these days) is a ridiculously fast moving area to work in. That’s part of the appeal for me. That and…

david moyes is useless google suggest

David Moyes is Useless, Arsene Wenger is Jimmy Saville and Other Things Google Suggest Says About Premier League Managers

I’m a sucker for a funny Google Suggest screenshot. And, unfortunately (after an opening 6 months that can only be described as ‘catastrophic’) my beloved Manchester United’s new manager has been very much “suggested” of late (as above). Although I’m…

ASA 1&1 internet

The ASA Takes Action Against 1&1 Internet

I’ve made my feelings about 1&1 Internet very clear in the past. In my opinion, the company uses some misleading advertising tactics. I complained to the ASA about 1&1’s “SEO tools” ad. I wasn’t the only one either. Another complainant approached…

nespresso coffee machine

Coffee Machine Love.

I drink a lot of coffee. I did consider trying to give it up a couple of years back… but half way through my first day of “quitting” I got a headache and decided giving up was a silly thing…

christmas 2013 tv ads

Christmas 2013 Ads – My Favourites of the Festive Season

I’m a sucker for Christmas TV ads. I don’t even care that their overpriced production is designed to get people talking and buying. I love them. And here’s my favourite TV ads of Christmas 2013. 1. The Lidl Christmas 2013…

manchester christmas markets 2013

A Sure Fire Way to Decide Whether or not to go to the Christmas Markets

I LOVE Christmas. And I LOVE mulled wine. And I live in the centre of Manchester…. so when the markets start I find myself spending rather a lot of time there drinking rather a lot of mulled wine and feeling…

google india reunion tv ad

Google India’s New Ad is a Masterpiece in Storytelling

Google is great at telling stories with its video format ads. Just great. And the latest advertisement by Google India is my personal favourite so far. Incredible. Just watch it! (Turn on caption to get the English subtitles). Also recommended:…

guest blogging - up your game

Guest Blogging – Up Your Game

It’s no wonder that Google added mass, low quality guest blogging to its Webmaster Tools link schemes. ‘Guest blogging’ has been abused, by some, and turned into a technique that represents low quality, high quantity and quick win link building….

Lidl Christmas TV ad Christmas 2013

I Have a Confession: I LOVE that Lidl Christmas TV Ad.

The test of a good Christmas TV ad for me is, quite simply, whether it leaves me feeling all warm and fuzzy inside. John Lewis have given me the fuzzies the past couple of years very successfully… to the point…

link building google trends

Google Trends: ‘Link Building’ in Decline.

I spend Sunday nights on watching X Factor and messing around on Google Trends. Try not to be too envious of my rock n roll lifestyle, folks. Anyway, tonight I took at look at global trends for four phrases since…

stages of grief - denial

The 5 Stages of Grieving for your Keyword Data Following the Arrival of 100% (Not Provided)

It’s official. Google is now moving towards encrypting all searches, meaning you’ll shortly see all Google organic keywords as (not provided) in your Google Analytics account. Cheers for that, Big G. Very useful. Grieving the loss of your keyword data?…

ahmed khalifa in house seo at schuh

Quick Catch Up with Ahmed Khalifa – In House SEO at Schuh

I’ve always worked agency side in SEO and imagine that working client side would be a completely different experience. So I’m always keen to talk to people about their experiences in house. I met Ahmed Khalifa at SMX London back…

brighton SEO 2013 stacey cavanagh

Low Cost Link Building with Data – My Brighton SEO 2013 Slides

Last week, I had the good fortune to speak at Brighton SEO and to attend sessions held by other speakers. My session was on using data to drive compelling, link worthy content. The slides are now available on Slideshare and…