stories headlines

What’s Your Story? Turning Survey Data into Stories People Care About

I’m a huge advocate of surveys as the basis for content projects where objectives include link acquisition, brand mentions, exposure and social media interaction. I love surveys. From the silly (like that time I asked 1,000 Americans to name a…

John Lewis 2014 Christmas Ad Monty the Penguin

Monty the Penguin – The John Lewis 2014 Christmas Ad

John Lewis have done it again. They’ve created another Christmas ad that appears to be quickly gaining traction and has already won the hearts of plenty. Here’s the ad. It’s a story of Monty the Penguin, a boy’s best friend…

snowman irn bru christmas

I’m a Shameless Sucker for Brand Christmas TV Ads

I LOVE Christmas TV ads. I don’t mind that the Santa we know today was shaped, in part, by Coca Cola. Yes, I get that Coca Cola is a big brand rotting people’s teeth and cashing in on Chrimbo, but…

Facebook Ad Fail: Hey, I'm Not a Grandma!

Facebook Ad Fail: Hey, I’m Not a Grandma!

I know it’s sad (and that I really ought to get a life) but I do spend a lot of time looking at how I am targeted with Facebook ads – both on my own account and on dummy accounts…

Hotjar Insights Review

Hotjar Insights – Bloomin’ Brilliant

Let me start by saying I’m not involved with Hotjar. I’m not on their team, not in an Affiliate scheme and I’ve not been bribed to write this. I’ve not been blackmailed or threatened either. Nobody has promised me a…

Helping Auntie Angela to Navigate the Complex World of Facebook

Helping Auntie Angela to Navigate the Complex World of Facebook

A few years ago, I introduced my Auntie Angela to Facebook. It was, apparently, a revelation. It meant she could basically find out exactly who was having an affair with who, who was pregnant, who was getting divorced and who…

5 birthday cake

5 Years at Tecmark

Today marks 5 years since I walked through the doors at Tecmark, sat down and started getting my head around this digital marketing lark properly. Some days, I feel as though I’m still getting my head around it, to be honest….

Content Marketing from 1904 - The Jell-o Way

Content Marketing from 1904 – The Jell-o Way

“Content marketing,” is being talked about in what seems like every corner of the planet at the moment. The Google Trends Graph identifies a surge in searches for the phrase recently too. But content marketing is nothing new. It’s older…

Google's Response to Negative SEO Extortion Emails is Pathetic

Google’s Response to Negative SEO Extortion Emails is Pathetic

If you’re involved in any form with SEO, you’ll have undoubtedly seen the negative SEO extortion emails doing the rounds over the past couple of days. I first came across these when Dejan SEO covered the one they’d received. The…

dove real beauty sketches

Dove Real Beauty Sketches – What it Did for Dove

Unless you’ve been locked in the cupboard under the stairs without access to the Internet (which might be your thing, that’s fine) you’ve probably seen the Real Beauty Sketches video released by Dove. Regardless of whether you’ve seen it or…

what sort of images should I release?

Image Link Building – What Sort of Images Should I Release?

Yes, I’m waffling about image link building again. But I got an email yesterday from someone asking me how I decide what albums to produce. In other words, what should the pictures you release actually be of? This stuff matters….

a1 steak sauce facebook commercial

A1 Steak Sauce Ad – Friend Requests

I first came across this ad on Twitter in early June. And then Phil Nottingham referenced it in his Mozcon presentation last week, which sent me back looking for it once more. Check it out: This might be the best…

tracking use of your images online

Tracking the Use of Your Images Online

I’ve spoken and written a fair old amount on the acquisition of citations and links through distributing images under a Creative Commons License. I wrote about the process we follow on the Meld and spoke about it at BrightonSEO and SearchLove…

three mobile holiday spam

Three Mobile’s #holidayspam Campaign

I’m really enjoying some of Three Mobile’s advertising at the moment. In particular, I like the #holidayspam campaign they’re running to promote the fact that they’ve ditched roaming charges in a number of countries with their Feel at Home Scheme….

england 2010 world cup

World Cup Fever and Hopeless English Optimism

Every two years, I promise myself I won’t do it to myself again. After every single international tournament, it’s the same bitter disappointment, as though a dream has been snatched. And every time I let myself believe, however fleetingly, that…