7 audience insights tools for content marketing

7 Tools to Help you to Identify and Understand Your Content Audience

I showed my Nan South Park once. South Park, in my book, constitutes brilliant TV. It’s hilarious, smart and keeps me entertained for hours. It’s been running for close to 20 years now and has won umpteen awards. So I’m not the only person…

creative problem solving

Problem Solving – Hugely Valuable and Relatively Rare

There are characteristics some people naturally just have. You can train skills. You can teach theory. You can share knowledge. But you cannot instil beliefs or fundamental character traits in people. We often refer to “problem solving,” as a skill. I don’t…

buyable pins buy it on pinterest

Buyable Pins – Coming Soon to Pinterest

Pinterest users in the USA will soon be able to take turn their Window Shopping into real online shopping. Pinterest announced yesterday that a “buy” button will be coming soon. The site has amassed an impressive 72 million users so far in…

21 free design tools

21 Free Design Tools and Resources for Non-Designers

Sometimes, you can just say it better in pictures. And we all know visual content has benefits far beyond just looking pretty. Social metrics tends to improve with visuals and content becomes easier to consume. That’s great if you’re a…

y u no buy my stuff

Your content’s audience might never buy a single thing from you – and that’s ok.

One of the biggest reasons, in my view, that there is so much utterly crap content out there is a failure on the part of the people producing it to: Set meaningful and measurable objectives Truly spend time understanding the…

aldi and lidl tv ad campaigns

Lidl and Aldi’s “luxury” head to head advertising

Nielsen recently found that £1 in £10 spend in supermarkets in the UK is spent at Aldi or Lidl and it’s not just the bargain hunters or low income shoppers spending their money there either. Apparently, one in three Aldi…

periscope app twitter

Watch me make make fart sounds for hearts – Meerkat, Periscope and social real time streaming

Despite the fact I’ve just had a baby and have been somewhat busy with the new little man over the past month, even I couldn’t miss the buzz of the  Meerkat app at this year’s SXSW. But with the public release…

low cost link building

3 Link Building Tactics That Can Work on Low Budgets

Once Upon a Time, there was a magical world called StaceyLand. And in StaceyLand, all SEO campaigns that Stacey and her team were asked to run had 3 things in common: They all had a bottomless pit of money to…

happy new year 2015

HAPPY NEW YEAR!

HAPPY NEW YEAR!  I hope you all managed a bit of a break over the festive season and are now back to the day jobs refreshed and full of optimism for the 12 months ahead. It’s weird, the first day…

europeans who have never used the Internet

18% of Europeans have NEVER Used the Internet. Yes, Really!

My Nan did her Christmas shopping on her iPad this year without guidance. It’s another step forward. Last year she did it online with the help of family on a laptop and has since gone touchscreen with an iPad mini…

sainsbury's christmas ad 2014

Sainsbury’s Christmas 2014 Ad is Moving, Poignant and this Year’s Best.

This Christmas marks 100 years since the World War 1 1914 Christmas truce. I remember learning about the Christmas truce when I was at school. And even then I was moved very much by the story and these WW1 soldiers’ determination…

stories headlines

What’s Your Story? Turning Survey Data into Stories People Care About

I’m a huge advocate of surveys as the basis for content projects where objectives include link acquisition, brand mentions, exposure and social media interaction. I love surveys. From the silly (like that time I asked 1,000 Americans to name a…

John Lewis 2014 Christmas Ad Monty the Penguin

Monty the Penguin – The John Lewis 2014 Christmas Ad

John Lewis have done it again. They’ve created another Christmas ad that appears to be quickly gaining traction and has already won the hearts of plenty. Here’s the ad. It’s a story of Monty the Penguin, a boy’s best friend…

snowman irn bru christmas

I’m a Shameless Sucker for Brand Christmas TV Ads

I LOVE Christmas TV ads. I don’t mind that the Santa we know today was shaped, in part, by Coca Cola. Yes, I get that Coca Cola is a big brand rotting people’s teeth and cashing in on Chrimbo, but…

Facebook Ad Fail: Hey, I'm Not a Grandma!

Facebook Ad Fail: Hey, I’m Not a Grandma!

I know it’s sad (and that I really ought to get a life) but I do spend a lot of time looking at how I am targeted with Facebook ads – both on my own account and on dummy accounts…