snowman irn bru christmas

I’m a Shameless Sucker for Brand Christmas TV Ads

I LOVE Christmas TV ads. I don’t mind that the Santa we know today was shaped, in part, by Coca Cola. Yes, I get that Coca Cola is a big brand rotting people’s teeth and cashing in on Chrimbo, but…

Facebook Ad Fail: Hey, I'm Not a Grandma!

Facebook Ad Fail: Hey, I’m Not a Grandma!

I know it’s sad (and that I really ought to get a life) but I do spend a lot of time looking at how I am targeted with Facebook ads – both on my own account and on dummy accounts…

Hotjar Insights Review

Hotjar Insights – Bloomin’ Brilliant

Let me start by saying I’m not involved with Hotjar. I’m not on their team, not in an Affiliate scheme and I’ve not been bribed to write this. I’ve not been blackmailed or threatened either. Nobody has promised me a…

Helping Auntie Angela to Navigate the Complex World of Facebook

Helping Auntie Angela to Navigate the Complex World of Facebook

A few years ago, I introduced my Auntie Angela to Facebook. It was, apparently, a revelation. It meant she could basically find out exactly who was having an affair with who, who was pregnant, who was getting divorced and who…

5 birthday cake

5 Years at Tecmark

Today marks 5 years since I walked through the doors at Tecmark, sat down and started getting my head around this digital marketing lark properly. Some days, I feel as though I’m still getting my head around it, to be honest….

Content Marketing from 1904 - The Jell-o Way

Content Marketing from 1904 – The Jell-o Way

“Content marketing,” is being talked about in what seems like every corner of the planet at the moment. The Google Trends Graph identifies a surge in searches for the phrase recently too. But content marketing is nothing new. It’s older…

Google's Response to Negative SEO Extortion Emails is Pathetic

Google’s Response to Negative SEO Extortion Emails is Pathetic

If you’re involved in any form with SEO, you’ll have undoubtedly seen the negative SEO extortion emails doing the rounds over the past couple of days. I first came across these when Dejan SEO covered the one they’d received. The…

dove real beauty sketches

Dove Real Beauty Sketches – What it Did for Dove

Unless you’ve been locked in the cupboard under the stairs without access to the Internet (which might be your thing, that’s fine) you’ve probably seen the Real Beauty Sketches video released by Dove. Regardless of whether you’ve seen it or…

what sort of images should I release?

Image Link Building – What Sort of Images Should I Release?

Yes, I’m waffling about image link building again. But I got an email yesterday from someone asking me how I decide what albums to produce. In other words, what should the pictures you release actually be of? This stuff matters….

a1 steak sauce facebook commercial

A1 Steak Sauce Ad – Friend Requests

I first came across this ad on Twitter in early June. And then Phil Nottingham referenced it in his Mozcon presentation last week, which sent me back looking for it once more. Check it out: This might be the best…