content marketing definition

Defining Content Marketing – Not as Simple as it Should Be

I caught up with a friend from outside the industry last week and the conversation turned to what we’re each doing in our careers at the moment. It ended up something like this: “Define content marketing?” “What?” “Well, what is…

how to do image link building

Image Link Building Guide – From Start to Finish

I love image link building as a tactic for acquiring great quality natural inbound links. Ultimately, the whole thing is about creating images for people to use on their websites, distributing them under Creative Commons licensing and then claiming inbound…

brexit blues

The Brexit Blues and Moving Forwards

I thought Remain would edge it. I did. And I desperately wanted it to. The EU isn’t perfect. But I’ve always valued being a part of union that enables its members to travel, study and work freely anywhere within it….

content marketing examples in travel

Travel Companies Doing Great Content Marketing

I talk a lot about how much I love working on content and SEO for travel companies. It’s a competitive, rewarding area to work in and the target customer loves to talk about their travels. That’s partly why it’s such a great area…

b2b content marketing examples 2016

B2B Content Marketing Examples I Love

Content marketing is often talked about online in the context of big consumer brands like Red Bull and GoPro. But let’s face it – when your content strategy involves throwing a man out of space with a parachute, it’s easy…

productivity tips

9 Ways I’m Being More Productive in 2016

I’ve never considered myself unproductive. In fact, I consistently get things that need doing done – largely because tasks bug me until they’re completed. But what I found was increasingly happening is that certain bits of output I needed to get…

I Asked 1,000 People to Complete the Sentence, "The Tories Are...."

I Asked 1,000 People to Complete the Sentence, “The Tories Are….”

You’ve probably read the news over the past few days. Someone somewhere has spent enough time playing with Google Autosuggest (and it wasn’t even me this time!) to discover that the Tories appear to be getting off a little bit…

businesses founded by immigrants statistics

Stat of the Day: 14% of UK Start Ups Founded by Immigrants

It’s a report that’s almost 2 years old, but a stat that I only came across today. 14% of UK start-ups are founded by immigrants. To put that into context, that represents one in seven of all UK start ups….

iphonelove

“Why Don’t You Try and Live Without your Phone for a Week?” No. Just No.

“Have you ever considered trying to live without your phone for a week?” That was an actual real question I was asked recently, as though depriving myself of the ability to communicate with any real efficiency would somehow make me…

i love seo

Let’s Not Forget that We’re SEOs

I love SEO. And I’m not just talking digital-PR-content-marketing-crazy-ideas-driven-coverage-centric-brand-awareness-ey SEO. I love all that stuff too – all the creative ways in which we, as SEOs, now have to work. I love that we have to behave more like marketers…

seo for travel agents and tour operators

5 Reasons I Love Doing SEO for Travel Companies

At Tecmark, we’re fortunate enough to work with some brilliant travel agents and have some well profiled SEO and content case studies from this arena. Travel SEO is one of my absolute favourite areas to work in. And here’s why:…

mog the cat sainsburys christmas ad 2015

WTF is that Sainsbury’s Christmas Ad all about?

Cats are bastards. Evil, demonic beings. I’ve believed it for some time and have made no secret of it. But I was not expecting my fears to be confirmed in TV advertising aired over the festive season. But in the tale…

learn inbound conference dublin

Rand Fishkin, Wil Reynolds, Bas Van den Beld and More for under £200 Including Flights & Hotel!

Learn Inbound returns on 21st October with a line up to rival any out there: Rand Fiskin Wil Reynolds Bas van den Beld Gianluca Fiorelli Elizaveta Lavrienki The event will take place at an awesome venue – the Academy in…

turing festival full stack marketing

An Inspiring Day at Turing Festival’s Full Stack Marketing 2015 Event

What makes an amazing conference, I find, is a difficult-to-deliver combination of a great venue, cracking line up, good “vibe,” (hard to really quantify) and the right mix of delegates. There are some conferences I’ve had the pleasure of being…

click bait killed grandma

Click bait headlines killed this Grandma and you’ll never believe what happens next

You clicked it. And now you probably feel a bit dirty. Because nobody’s Grandma is actually dead (at least not as the result of a click bait headline) and, for a moment, you felt disappointed, you sicko. And that’s what…