Virgin Parental Leave Policy

How a Virgin Management Company Announcement Became Content Gold Dust

Almost 100 pieces of positive coverage. Links from almost 100 different domains, including some incredibly well read websites (Mashable, CIPD, AOL etc etc). Thousands of social shares. I’m not talking about a big interactive piece of content, a visual masterpiece…

7 audience insights tools for content marketing

7 Tools to Help you to Identify and Understand Your Content Audience

I showed my Nan South Park once. South Park, in my book, constitutes brilliant TV. It’s hilarious, smart and keeps me entertained for hours. It’s been running for close to 20 years now and has won umpteen awards. So I’m not the only person…

creative problem solving

Problem Solving – Hugely Valuable and Relatively Rare

There are characteristics some people naturally just have. You can train skills. You can teach theory. You can share knowledge. But you cannot instil beliefs or fundamental character traits in people. We often refer to “problem solving,” as a skill. I don’t…

buyable pins buy it on pinterest

Buyable Pins – Coming Soon to Pinterest

Pinterest users in the USA will soon be able to take turn their Window Shopping into real online shopping. Pinterest announced yesterday that a “buy” button will be coming soon. The site has amassed an impressive 72 million users so far in…