i love seo

Let’s Not Forget that We’re SEOs

I love SEO. And I’m not just talking digital-PR-content-marketing-crazy-ideas-driven-coverage-centric-brand-awareness-ey SEO. I love all that stuff too – all the creative ways in which we, as SEOs, now have to work. I love that we have to behave more like marketers…

seo for travel agents and tour operators

5 Reasons I Love Doing SEO for Travel Companies

At Tecmark, we’re fortunate enough to work with some brilliant travel agents and have some well profiled SEO and content case studies from this arena. Travel SEO is one of my absolute favourite areas to work in. And here’s why:…

mog the cat sainsburys christmas ad 2015

WTF is that Sainsbury’s Christmas Ad all about?

Cats are bastards. Evil, demonic beings. I’ve believed it for some time and have made no secret of it. But I was not expecting my fears to be confirmed in TV advertising aired over the festive season. But in the tale…

learn inbound conference dublin

Rand Fishkin, Wil Reynolds, Bas Van den Beld and More for under £200 Including Flights & Hotel!

Learn Inbound returns on 21st October with a line up to rival any out there: Rand Fiskin Wil Reynolds Bas van den Beld Gianluca Fiorelli Elizaveta Lavrienki The event will take place at an awesome venue – the Academy in…

turing festival full stack marketing

An Inspiring Day at Turing Festival’s Full Stack Marketing 2015 Event

What makes an amazing conference, I find, is a difficult-to-deliver combination of a great venue, cracking line up, good “vibe,” (hard to really quantify) and the right mix of delegates. There are some conferences I’ve had the pleasure of being…

click bait killed grandma

Click bait headlines killed this Grandma and you’ll never believe what happens next

You clicked it. And now you probably feel a bit dirty. Because nobody’s Grandma is actually dead (at least not as the result of a click bait headline) and, for a moment, you felt disappointed, you sicko. And that’s what…

learn inbound conference dublin

Learn Inbound – Get Yourself There!

With an ever increasing number of content, inbound marketing and other digital marketing conferences starting, it’s difficult for newer events to stand out enough to compete with established ones for audience. But last night I had the pleasure of speaking at Learn Inbound,…

Virgin Parental Leave Policy

How a Virgin Management Company Announcement Became Content Gold Dust

Almost 100 pieces of positive coverage. Links from almost 100 different domains, including some incredibly well read websites (Mashable, CIPD, AOL etc etc). Thousands of social shares. I’m not talking about a big interactive piece of content, a visual masterpiece…

7 audience insights tools for content marketing

7 Tools to Help you to Identify and Understand Your Content Audience

I showed my Nan South Park once. South Park, in my book, constitutes brilliant TV. It’s hilarious, smart and keeps me entertained for hours. It’s been running for close to 20 years now and has won umpteen awards. So I’m not the only person…

creative problem solving

Problem Solving – Hugely Valuable and Relatively Rare

There are characteristics some people naturally just have. You can train skills. You can teach theory. You can share knowledge. But you cannot instil beliefs or fundamental character traits in people. We often refer to “problem solving,” as a skill. I don’t…

buyable pins buy it on pinterest

Buyable Pins – Coming Soon to Pinterest

Pinterest users in the USA will soon be able to take turn their Window Shopping into real online shopping. Pinterest announced yesterday that a “buy” button will be coming soon. The site has amassed an impressive 72 million users so far in…

21 free design tools

21 Free Design Tools and Resources for Non-Designers

Sometimes, you can just say it better in pictures. And we all know visual content has benefits far beyond just looking pretty. Social metrics tends to improve with visuals and content becomes easier to consume. That’s great if you’re a…

y u no buy my stuff

Your content’s audience might never buy a single thing from you – and that’s ok.

One of the biggest reasons, in my view, that there is so much utterly crap content out there is a failure on the part of the people producing it to: Set meaningful and measurable objectives Truly spend time understanding the…

aldi and lidl tv ad campaigns

Lidl and Aldi’s “luxury” head to head advertising

Nielsen recently found that £1 in £10 spend in supermarkets in the UK is spent at Aldi or Lidl and it’s not just the bargain hunters or low income shoppers spending their money there either. Apparently, one in three Aldi…

periscope app twitter

Watch me make make fart sounds for hearts – Meerkat, Periscope and social real time streaming

Despite the fact I’ve just had a baby and have been somewhat busy with the new little man over the past month, even I couldn’t miss the buzz of the  Meerkat app at this year’s SXSW. But with the public release…