Jaffa cakes tv ad 2014 sweeet

That Jaffa Cakes #Sweeet Ad Makes Me ‘Awww’ Out Loud

It’s been a week or two (or maybe even three) since I’ve seen the Cadbury’s TV ad broadcast. But my craving for a feel good TV ad has been satisfied by McVitie’s Jaffa Cakes. The new Jaffa Cakes TV ad is probably the cutest thing on telly at the moment. It features a bushbaby tarsier monkey coming out of a packet of Jaffa Cakes (stay with me, here) to the Blockbusters Theme Tune.

No, I’m not making it up or having flashbacks to a dodgy illicit-substance induced 80s themed hallucination. See for yourself:


I suppose you could say it’s a bit less adorable when the bushbaby thing turns into a Jaffa Cake and is instantly eaten by the curly haired fellow. But nonetheless, I’m loving this ad right now, so much so that I felt inclined to attempt to recreate it in my own kitchen. I think you will agree I totally nailed it. Sort of. Maybe not.

jaffa cakes tv ad recreation

What’s The Music?!

If you thought you recognised the music on this Jaffa Cakes ad, you’d be right! Well, you would be right if you ever used to watch gameshows in the late 80s. It’s the theme tune for British classic TV quiz show, Blockbusters (written by Ed Welch).

Enjoy a flashback:

What’s the animal coming out of the jaffa cakes packet?

I thought it was a bushbaby at first. But it’s actually a tarsier monkey, apparently. Whatever it is, it’s cute and I want one.

The agencies behind the ad

  • Grey London
  • UM London

Nice work, guys!