cyfe review

Tool Review: Cyfe – So Much More than a Reporting Dashboard

I recommended Cyfe in my session at SMX London back in May 2013 and with good reason. If you’ve not yet checked this tool out, let me tell you a bit more about it.

What is Cyfe?

Cyfe touts itself as an ‘all in one business dashboard.’ And it really is. So although the SEO community has embraced it largely for up to the minute traffic analysis, other metrics from Analytics, rankings checks etc, there’s much more to it than that.

How Does it Work?

Essentially, Cyfe lets you set up multiple dashboards. On each of these dashboards, you can have scores of different widgets reporting all sorts of metrics.

In my case, I have set up a dashboard for each client I work with. The widgets I’ve chosen to put on each of these dashboards varies depending on the campaign, but they include:

  • Google Analytics conversions/transactions
  • Google Analytics organic traffic
  • Google Analytics PPC traffic
  • Google Analytics top viewed page
  • Google Analytics views by device
  • Webmaster Tools notifications
  • Google Alerts for various brand terms, personnel names and sometimes even industry phrases
  • Moz Metrics (inbound links, Mozrank, Domain Authority etc)
  • Facebook page stats (new likes, reach etc)
  • MailChimp metrics
  • Pingdom response time
  • Rankings

And I’m only scratching the surface.

This means I can login to just one system see all the metrics I need to see on a daily basis for scores of websites.

Which Services Does Cyfe Integrate With?

Cyfe works with a ton of other services. Here are just some of them:

cyfe integrates with...

  • Google Adsense
  • Google DoubleClick
  • Google Adwords
  • WordPress
  • Custom (lets you add your own widgets like RSS feeds, iframes and so on)
  • Campaign Monitor
  • GMail
  • MailChimp
  • SendGrid
  • Constant Contact
  • Google Alerts
  • Google Analytics
  • Google Trends
  • Pingdom
  • GoToWebinar
  • iTunes Connect
  • Freshbooks
  • Paypal
  • SalesForce
  • Google Webmaster Tools
  • SEOMoz
  • SERPs
  • AddThis
  • BitLy
  • Facebook Pages
  • Google+ Search
  • Instagram
  • Klout
  • LinkedIn
  • Pinterest
  • Twitter
  • Youtube
  • Zendesk support
  • Chartbeat
  • Quantcast

Reporting

You can set Cyfe up to export PDF reports that incorporate all the widgets. You can even brand these up with your own logo. Always handy.

Multiple Users

This is big for me. I can enable other people to access certain dashboards – always handy when an account manager or SEO exec will need to see certain figures. In fact, clients could even benefit from access in some cases as this is a place they can just see all the metrics they’re measuring in a glance.

cyfe add new users

The Limitations

Honestly, I’ve had no cause for complaint in the 5 months I’ve been using this tool. The only limitation I can see as being something that might be an inconvenience for some people is the fact there doesn’t appear to be a way to add new widgets from a mobile device. You can view them all nice and cleanly on a mobile device (I use an iPhone 5 with Chrome and have no problems) but don’t appear to be able to add them.

That said, there’s only 1 instance in the past 5 months that I have wanted to add something new when I wasn’t in front of my MacBook.

Pricing

This tool is one of the best value I have used.

With the free version you can have up to 5 dashboards. The paid version is $19 per month (or $14 per month if you take an annual plan). This is incredibly good value for what you get.

Overall

Amazing. This is one of the ‘can’t live without’ tools, for me. I hate having to login to multiple different platforms to get data I need (first world problems, I know). And this solved that issue for me.

You can get more information on the Cyfe website.