Challenge Your Broadband…
Virgin Media has become the latest brand to use its TV ads to push potential customers to the search engines. The broadband giant is, like others have done in the past, actually telling viewers to find them using non-brand searches.
Its campaign, ‘Challenge Your Broadband,’ encourages users to type that very phrase in Google (or other search engines, of course ;-)) to find the campaign’s landing page.
Here’s the ad:
Challenge Your Broadband
When you do make the search, you’ll find this:
As you’d expect, Virgin’s dedicated page ranks up there first organically and it’s a nifty landing page.
The site will then ask you to provide some information about your current broadband, whether it’s fibre optic or not, who your provider is etc. It then asks how many people use it, the different types and quantities of devices it’s being used with and finally the type of activity you carry out online (undoubtedly knowing full well that most people who even bother to visit the site probably have multiple users, multiple devices and large data consumption requirements).
And, unsurprisingly, the end result is that you need Virgin Media’s broadband.
Quirky graphics, a famous name and prompts to share your experience on social media platforms the whole way through, the ‘Challenge Your Broadband’ experience makes for a memorable and potentially viral campaign. Even if it is a wee bit predictable…
Hmm… 60Mb they say? Wonder if I can get fibre optic in Manchester City Centre yet…