I LOVE Paddy Power's Social Media Activity....But I Bet with William Hill

I LOVE Paddy Power’s Social Media Activity….But I Bet with William Hill

I love social media. I also love a little flutter on the football on a weekend. I’m a self-confessed fan of Paddy Power’s social media activity in particular. The Facebook page is always witty, always timely, always attracting huge volumes of…

SEO tools SMX London

SEO Tools to Solve Migraine Inducing SEO Problems – SMX London

I had a great time at SMX London last week. We met some great people, enjoyed some awesome talks and I took part in a panel on SEO tools. Here’s the deck and a summary. As a non-coder and someone…

'Made to Stick' by Chip and Dan Heath

5 Books that will Make Your Content Better

SEO is evolving. We all know this. It’s becoming more and more reliant upon traditional marketing values. And at the centre of all this: content. Big, fat, awesome, amazing, brilliant, useful, imaginative, thought provoking content that offers some value to…

Setting Up a Local PPC Campaign - The Basics

Setting Up a Local PPC Campaign – The Basics

There’s a growing knowledge amongst smaller businesses about online marketing channels in general this includes PPC advertising. The misconceptions about this type of advertising being limited to multi nationals and big businesses with massive marketing budgets are falling away are more…