Google UK Market Share Drops Again…
Figures released by Experian this week demonstrated a drop in Google’s market share. The figures released in Jan 2013 related to the search market from December 2012.
Let’s be honest; Google still rules the roost (and clearly isn’t suffering financially)! But over the past 12 months it has seen its market share fall from 91.15% to 88.35%. Bing, on the other hand, has seen a modest increase.
Other key figures from Experian’s data included:
- A record month for UK searchers! There were 2.7 billion visits to search engines from UK web users over December 2012. This represents a substantial increase of over 400 million compared with December 2011.
- Google still benefits from 7 times the number of searches in the UK than all other search engines combined!
- Google’s current market share in the UK is the lowest at which it has been in 5 years.
On the Other Side of the Pond
The US love affair with Big G clearly isn’t quite as deep as ours. On the other side of the Atlantic, Google’s market share is 66.7% (according to ComScore). This December 2012 figure represents a slight drop against November 2012, but actually shows Google’s year on year US market share increased. In December 2011 it was 65.4%.
Bing now boasts a market share of 16.3% in the USA, while Yahoo claims 12.2%.