'Made to Stick' by Chip and Dan Heath

Made to Stick – A Must Read!

I’ve recently read ‘Made to Stick,’ by Chip and Dan Heath and in terms of non-fiction, it’s the best book I’ve read in a very long time. In fact, I can’t believe it’s taken me until 2012 to actually do…

Manchester is Amazing (Except for the Weather)

Manchester is Amazing (Except for the Weather)

I am a prolific complainer. I whinge about loads of stuff, but in particular the weather. It’s true, the weather in Manchester is bloody awful. Autumn is cold, grey and rainy. Winter is colder, greyer and rainier. Spring is cold,…

iPhone 5 - I Don't Want a MASSIVE Screen!

iPhone 5 – I Don’t Want a MASSIVE Screen!

I read an article on Business Insider earlier on. It was a piece by Henry Blodget who (aside from having an awesome name) is a genuinely insightful writer. But I was really disappointed to find what I consider to be…

meme generator

I’m on a Meme-y Mission – Help Me!

Ladies and Gentleman, boys, girls and non-gender specific bots – allow me to introduce ‘Ridiculously Happy 90s Boyband Member!’ He’s known better to me and colleagues at Tecmark as ‘Scott.’ You can stalk him on Twitter here, if you care…

morrissey manchester arena july 2012

Morrissey at the Manchester Arena – Almost Flawless

I went to see Morrissey at the Manchester Arena on Saturday along with my other half , Micky, and a couple of friends. Now, I am a relatively recent Mozza convert. When I met Micky 9 years ago he was…

paddy power ambush marketing?

Ad Campaigns that Have Probably P***ed off the Olympics Committee

The London Olympics committee have come under fire about the stringent branding rules. And where there are tough rules, there’s always someone looking to skirt them or disregard them altogether. Recently, there have been some ad campaigns that have raised…

annoying things about google

5 Things About Google That Really Piss Me Off

I’m a Google fan girl. I don’t deny it and I’m not even remotely ashamed. Granted, I haven’t gone as far as wearing a Google t shirt (yet) or switching my iPhone for an Android device, but I do love…

google analytics for iphone

Dear Google, Analytics on iPhone Would Be Nice

Dear Google, I use your Analytics platform (like millions of other people). Granted, I don’t pay the $150k a year to go Premium for the sake of an account manager. But I use your platform and you use my data…

new star soccer for iphone

Ralph Rooney – New Star Soccer Superstar

Meet Ralph Rooney. At the tender age of 24, he’s already a star footballer at the highest level playing for Manchester United. He’s won the World Cup with England (yes!), he’s won the Champion’s League with 2 clubs and has…

I love my job

5 Reasons Some Businesses HATE SEOs

I work in the SEO industry for an awesome agency that prides itself on results. No, this isn’t a pitch. Bear with me. My point is that I’m proud to work for Tecmark. I tell my friends and my family…

england 2010 world cup

Euro 2012 – The St George’s Flag is Out Again

After every international football tournament, I’m left hanging my head in disappointment as England either go out on penalties or get suitable obliterated by a far slicker and simply more organised German side. And each time I promise myself ‘never…

That F***ing Money Supermarket Ad – And 9 Other TV Ads That Make Me Want to Poke Things in my Eyes Repeatedly

That F***ing Money Supermarket Ad – And 9 Other TV Ads That Make Me Want to Poke Things in my Eyes Repeatedly

The first time I saw that Money Supermarket ad, I thought it was genius. It was well done, memorable and quite funny. And I like the word ‘epic.’ Several weeks, scores of instances of the TV ad and many, many…

Watch What You Say on Facebook

There’s no shortage of media mayhem and stories over people getting fired as the result of something they have said on Facebook. Examples include this story, this one and this one too! It never ceases to amaze me that people…

Facebook, definitely! Twitter, not so sure?

If you have recently started or are considering beginning a social media campaign for your business it is possible that you will be a little bit unsure of what to do and where to go. Most small businesses opt for…