LG viral elevator video

The Greatest Product Demo Ever?

As far as product demos go, this one might be the funniest I’ve ever seen! LG believe their IPS monitors boast such sharp colours and just general epic brilliantness that whatever’s on the screen actually look real! Cue one of the best practical jokes ever to verify this.

LG installed their monitors on the floor of an elevator and then, as people got into the lift, made it appear that the lift floor was falling out. A cruel trick indeed but absolutely hilarious.

Check it out for yourself:

Of course, there’s bloggers questioning whether the whole thing was a fix and the apparently terrified lift users were just actors, but I don’t care either way. It was original, funny and worthy of a share.

Very clever product demo, LG. Very clever indeed.