low cost link building

Once Upon a Time, there was a magical world called StaceyLand. And in StaceyLand, all SEO campaigns that Stacey and her team were asked to run had 3 things in common: They all had a bottomless pit of money to…

periscope app twitter

Despite the fact I’ve just had a baby and have been somewhat busy with the new little man over the past month, even I couldn’t miss the buzz of the  Meerkat app at this year’s SXSW. But with the public release…

happy new year 2015

HAPPY NEW YEAR!  I hope you all managed a bit of a break over the festive season and are now back to the day jobs refreshed and full of optimism for the 12 months ahead. It’s weird, the first day…

europeans who have never used the Internet

My Nan did her Christmas shopping on her iPad this year without guidance. It’s another step forward. Last year she did it online with the help of family on a laptop and has since gone touchscreen with an iPad mini…

sainsbury's christmas ad 2014

This Christmas marks 100 years since the World War 1 1914 Christmas truce. I remember learning about the Christmas truce when I was at school. And even then I was moved very much by the story and these WW1 soldiers’ determination…

stories headlines

I’m a huge advocate of surveys as the basis for content projects where objectives include link acquisition, brand mentions, exposure and social media interaction. I love surveys. From the silly (like that time I asked 1,000 Americans to name a…

John Lewis 2014 Christmas Ad Monty the Penguin

John Lewis have done it again. They’ve created another Christmas ad that appears to be quickly gaining traction and has already won the hearts of plenty. Here’s the ad. It’s a story of Monty the Penguin, a boy’s best friend…

snowman irn bru christmas

I LOVE Christmas TV ads. I don’t mind that the Santa we know today was shaped, in part, by Coca Cola. Yes, I get that Coca Cola is a big brand rotting people’s teeth and cashing in on Chrimbo, but…

Facebook Ad Fail: Hey, I'm Not a Grandma!

I know it’s sad (and that I really ought to get a life) but I do spend a lot of time looking at how I am targeted with Facebook ads – both on my own account and on dummy accounts…

Hotjar Insights Review

Let me start by saying I’m not involved with Hotjar. I’m not on their team, not in an Affiliate scheme and I’ve not been bribed to write this. I’ve not been blackmailed or threatened either. Nobody has promised me a…