7 audience insights tools for content marketing

I showed my Nan South Park once. South Park, in my book, constitutes brilliant TV. It’s hilarious, smart and keeps me entertained for hours. It’s been running for close to 20 years now and has won umpteen awards. So I’m not the only person…

I Asked 1,000 People to Complete the Sentence, "The Tories Are...."

You’ve probably read the news over the past few days. Someone somewhere has spent enough time playing with Google Autosuggest (and it wasn’t even me this time!) to discover that the Tories appear to be getting off a little bit…

businesses founded by immigrants statistics

It’s a report that’s almost 2 years old, but a stat that I only came across today. 14% of UK start-ups are founded by immigrants. To put that into context, that represents one in seven of all UK start ups….

iphonelove

“Have you ever considered trying to live without your phone for a week?” That was an actual real question I was asked recently, as though depriving myself of the ability to communicate with any real efficiency would somehow make me…

i love seo

I love SEO. And I’m not just talking digital-PR-content-marketing-crazy-ideas-driven-coverage-centric-brand-awareness-ey SEO. I love all that stuff too – all the creative ways in which we, as SEOs, now have to work. I love that we have to behave more like marketers…

mog the cat sainsburys christmas ad 2015

Cats are bastards. Evil, demonic beings. I’ve believed it for some time and have made no secret of it. But I was not expecting my fears to be confirmed in TV advertising aired over the festive season. But in the tale…

learn inbound conference dublin

Learn Inbound returns on 21st October with a line up to rival any out there: Rand Fiskin Wil Reynolds Bas van den Beld Gianluca Fiorelli Elizaveta Lavrienki The event will take place at an awesome venue – the Academy in…

turing festival full stack marketing

What makes an amazing conference, I find, is a difficult-to-deliver combination of a great venue, cracking line up, good “vibe,” (hard to really quantify) and the right mix of delegates. There are some conferences I’ve had the pleasure of being…

click bait killed grandma

You clicked it. And now you probably feel a bit dirty. Because nobody’s Grandma is actually dead (at least not as the result of a click bait headline) and, for a moment, you felt disappointed, you sicko. And that’s what…

learn inbound conference dublin

With an ever increasing number of content, inbound marketing and other digital marketing conferences starting, it’s difficult for newer events to stand out enough to compete with established ones for audience. But last night I had the pleasure of speaking at Learn Inbound,…

Virgin Parental Leave Policy

Almost 100 pieces of positive coverage. Links from almost 100 different domains, including some incredibly well read websites (Mashable, CIPD, AOL etc etc). Thousands of social shares. I’m not talking about a big interactive piece of content, a visual masterpiece…

creative problem solving

There are characteristics some people naturally just have. You can train skills. You can teach theory. You can share knowledge. But you cannot instil beliefs or fundamental character traits in people. We often refer to “problem solving,” as a skill. I don’t…

buyable pins buy it on pinterest

Pinterest users in the USA will soon be able to take turn their Window Shopping into real online shopping. Pinterest announced yesterday that a “buy” button will be coming soon. The site has amassed an impressive 72 million users so far in…

21 free design tools

Sometimes, you can just say it better in pictures. And we all know visual content has benefits far beyond just looking pretty. Social metrics tends to improve with visuals and content becomes easier to consume. That’s great if you’re a…

y u no buy my stuff

One of the biggest reasons, in my view, that there is so much utterly crap content out there is a failure on the part of the people producing it to: Set meaningful and measurable objectives Truly spend time understanding the…