7 audience insights tools for content marketing

I showed my Nan South Park once. South Park, in my book, constitutes brilliant TV. It’s hilarious, smart and keeps me entertained for hours. It’s been running for close to 20 years now and has won umpteen awards. So I’m not the only person…

learn inbound conference dublin

With an ever increasing number of content, inbound marketing and other digital marketing conferences starting, it’s difficult for newer events to stand out enough to compete with established ones for audience. But last night I had the pleasure of speaking at Learn Inbound,…

Virgin Parental Leave Policy

Almost 100 pieces of positive coverage. Links from almost 100 different domains, including some incredibly well read websites (Mashable, CIPD, AOL etc etc). Thousands of social shares. I’m not talking about a big interactive piece of content, a visual masterpiece…

creative problem solving

There are characteristics some people naturally just have. You can train skills. You can teach theory. You can share knowledge. But you cannot instil beliefs or fundamental character traits in people. We often refer to “problem solving,” as a skill. I don’t…

buyable pins buy it on pinterest

Pinterest users in the USA will soon be able to take turn their Window Shopping into real online shopping. Pinterest announced yesterday that a “buy” button will be coming soon. The site has amassed an impressive 72 million users so far in…

21 free design tools

Sometimes, you can just say it better in pictures. And we all know visual content has benefits far beyond just looking pretty. Social metrics tends to improve with visuals and content becomes easier to consume. That’s great if you’re a…

y u no buy my stuff

One of the biggest reasons, in my view, that there is so much utterly crap content out there is a failure on the part of the people producing it to: Set meaningful and measurable objectives Truly spend time understanding the…

aldi and lidl tv ad campaigns

Nielsen recently found that £1 in £10 spend in supermarkets in the UK is spent at Aldi or Lidl and it’s not just the bargain hunters or low income shoppers spending their money there either. Apparently, one in three Aldi…

periscope app twitter

Despite the fact I’ve just had a baby and have been somewhat busy with the new little man over the past month, even I couldn’t miss the buzz of the  Meerkat app at this year’s SXSW. But with the public release…

low cost link building

Once Upon a Time, there was a magical world called StaceyLand. And in StaceyLand, all SEO campaigns that Stacey and her team were asked to run had 3 things in common: They all had a bottomless pit of money to…