SEO is evolving. We all know this. It’s becoming more and more reliant upon traditional marketing values. And at the centre of all this: content. Big, fat, awesome, amazing, brilliant, useful, imaginative, thought provoking content that offers some value to…
I had a great time at SMX London last week. We met some great people, enjoyed some awesome talks and I took part in a panel on SEO tools. Here’s the deck and a summary. As a non-coder and someone…
There’s a growing knowledge amongst smaller businesses about online marketing channels in general this includes PPC advertising. The misconceptions about this type of advertising being limited to multi nationals and big businesses with massive marketing budgets are falling away are more…
When I first started working agency side in SEO, I was over the moon with how much I was learning. I was working at Tecmark in a team led by one of the best SEO brains I’ve ever had the…
She might not be popular. Well, where I’m from she’s definitely not popular. Nor is she popular in the North East or in Wales where she crippled the economy with the closure of the mines. But whether or not you…
Someone on Twitter is always thinking something you’re thinking. And someone has always managed to articulate something you’re thinking in a far wittier and cleverer way than you have. So when I turned the telly on to watch Paris Saint…
SMX London is just around the corner! It will take place on May 15th and 16th at the same London venue as last year – Stamford Bridge Football Club. This was my favourite conference of last year. As an attendee,…
In SEO, when things go wrong, we have the job of diagnosing why. And even if whatever went wrong was genuinely out of your control, your response to it is NOT. We’re all guilty of making excuses when things don’t…
I’d like to say that this is the story of one woman’s epic journey (in relatively old age) from net novice to net ninja. But it’s not quite that dramatic. It’s more like one woman’s long and tedious journey from…
If you’ve invested time and resources into creating an infographic, you’ve probably already got a decent outreach plan in place specific to the topic matter. But it never does any harm to revisit a few non-topic specific options as well…
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