21 free design tools

Sometimes, you can just say it better in pictures. And we all know visual content has benefits far beyond just looking pretty. Social metrics tends to improve with visuals and content becomes easier to consume. That’s great if you’re a…

y u no buy my stuff

One of the biggest reasons, in my view, that there is so much utterly crap content out there is a failure on the part of the people producing it to: Set meaningful and measurable objectives Truly spend time understanding the…

aldi and lidl tv ad campaigns

Nielsen recently found that £1 in £10 spend in supermarkets in the UK is spent at Aldi or Lidl and it’s not just the bargain hunters or low income shoppers spending their money there either. Apparently, one in three Aldi…

periscope app twitter

Despite the fact I’ve just had a baby and have been somewhat busy with the new little man over the past month, even I couldn’t miss the buzz of the  Meerkat app at this year’s SXSW. But with the public release…

low cost link building

Once Upon a Time, there was a magical world called StaceyLand. And in StaceyLand, all SEO campaigns that Stacey and her team were asked to run had 3 things in common: They all had a bottomless pit of money to…

happy new year 2015

HAPPY NEW YEAR!  I hope you all managed a bit of a break over the festive season and are now back to the day jobs refreshed and full of optimism for the 12 months ahead. It’s weird, the first day…

europeans who have never used the Internet

My Nan did her Christmas shopping on her iPad this year without guidance. It’s another step forward. Last year she did it online with the help of family on a laptop and has since gone touchscreen with an iPad mini…

sainsbury's christmas ad 2014

This Christmas marks 100 years since the World War 1 1914 Christmas truce. I remember learning about the Christmas truce when I was at school. And even then I was moved very much by the story and these WW1 soldiers’ determination…

stories headlines

I’m a huge advocate of surveys as the basis for content projects where objectives include link acquisition, brand mentions, exposure and social media interaction. I love surveys. From the silly (like that time I asked 1,000 Americans to name a…

John Lewis 2014 Christmas Ad Monty the Penguin

John Lewis have done it again. They’ve created another Christmas ad that appears to be quickly gaining traction and has already won the hearts of plenty. Here’s the ad. It’s a story of Monty the Penguin, a boy’s best friend…