how to do image link building

I love image link building as a tactic for acquiring great quality natural inbound links. Ultimately, the whole thing is about creating images for people to use on their websites, distributing them under Creative Commons licensing and then claiming inbound…

brexit blues

I thought Remain would edge it. I did. And I desperately wanted it to. The EU isn’t perfect. But I’ve always valued being a part of union that enables its members to travel, study and work freely anywhere within it….

mobile apps for productivity at work

There are thousands of apps out there offering to increase productivity and save time doing daily tasks. But how many are actually good and really work? As a digital agency, we often have to work to tight deadlines, manage multiple…

content marketing examples in travel

I talk a lot about how much I love working on content and SEO for travel companies. It’s a competitive, rewarding area to work in and the target customer loves to talk about their travels. That’s partly why it’s such a great area…

b2b content marketing examples 2016

Content marketing is often talked about online in the context of big consumer brands like Red Bull and GoPro. But let’s face it – when your content strategy involves throwing a man out of space with a parachute, it’s easy…

productivity tips

I’ve never considered myself unproductive. In fact, I consistently get things that need doing done – largely because tasks bug me until they’re completed. But what I found was increasingly happening is that certain bits of output I needed to get…

I Asked 1,000 People to Complete the Sentence, "The Tories Are...."

You’ve probably read the news over the past few days. Someone somewhere has spent enough time playing with Google Autosuggest (and it wasn’t even me this time!) to discover that the Tories appear to be getting off a little bit…

businesses founded by immigrants statistics

It’s a report that’s almost 2 years old, but a stat that I only came across today. 14% of UK start-ups are founded by immigrants. To put that into context, that represents one in seven of all UK start ups….

iphonelove

“Have you ever considered trying to live without your phone for a week?” That was an actual real question I was asked recently, as though depriving myself of the ability to communicate with any real efficiency would somehow make me…

i love seo

I love SEO. And I’m not just talking digital-PR-content-marketing-crazy-ideas-driven-coverage-centric-brand-awareness-ey SEO. I love all that stuff too – all the creative ways in which we, as SEOs, now have to work. I love that we have to behave more like marketers…

seo for travel agents and tour operators

At Tecmark, we’re fortunate enough to work with some brilliant travel agents and have some well profiled SEO and content case studies from this arena. Travel SEO is one of my absolute favourite areas to work in. And here’s why:…

mog the cat sainsburys christmas ad 2015

Cats are bastards. Evil, demonic beings. I’ve believed it for some time and have made no secret of it. But I was not expecting my fears to be confirmed in TV advertising aired over the festive season. But in the tale…

learn inbound conference dublin

Learn Inbound returns on 21st October with a line up to rival any out there: Rand Fiskin Wil Reynolds Bas van den Beld Gianluca Fiorelli Elizaveta Lavrienki The event will take place at an awesome venue – the Academy in…

turing festival full stack marketing

What makes an amazing conference, I find, is a difficult-to-deliver combination of a great venue, cracking line up, good “vibe,” (hard to really quantify) and the right mix of delegates. There are some conferences I’ve had the pleasure of being…

click bait killed grandma

You clicked it. And now you probably feel a bit dirty. Because nobody’s Grandma is actually dead (at least not as the result of a click bait headline) and, for a moment, you felt disappointed, you sicko. And that’s what…